Construction · Hospitality · Education · Other

Your operations,
with less friction and
more margin.

We implement systems and solutions that meet your objectives.

0×

faster

+0k

saved and generated

01The diagnostic

Where margin
disappears.

Most SMEs lose margin in the same six places. Not for lack of effort, for lack of systems.

01Inbound
No structure
Email, WhatsApp, phone, forms, every channel different. Nobody knows what is pending.
Lost opportunities↓ revenue
02Data
Scattered data
Excel, paper, WhatsApp, memory. No source of truth. Decisions made blind.
Constant errors↓ quality
03Process
Wasted hours
The same work done in different ways by different people. Unpredictable results.
Wasted hours↓ efficiency
04Decision
No metrics
No history, no dashboards, no real visibility. Management by intuition.
Margin destroyed↓ profit
05Execution
Lost follow-ups
Owners undefined, deadlines forgotten, clients with no answer.
Reputation at risk↓ trust
06Customer
Lost conversion
Weak site, unclear proposal, no portal. The customer does not trust before buying.
Lost conversion↓ growth

02Case studies

Five transformations.
Real results.

Each case starts with a slow, manual or chaotic process. It ends with a system that works.

Case 01Construction

From 2 weeks to 4 to 6 hours on quoting.

+100kin 3 months

Construção: proposta de orçamento em papel, app MargemX a estruturar e PDF de proposta comercial final

03What we build

Four fronts.
One system.

We do not just do "AI, apps and design". We build systems that solve real operations, each front reinforces the others.

Automation & AI

10×

faster

Repetitive tasks turned into systems.

We map manual processes and build automatic workflows, with AI, step validation and autonomous execution. The work runs without depending on people.

Quote automationApproval workflowsOnboarding journeysInternal AI agentsEnd-to-end processes

Data & Decision

source of truth

Scattered information turned into clarity.

We structure data, build databases, dashboards and useful metrics. From paper to digital. From isolated Excel to a source of truth.

Process digitisationData modellingDashboards and metricsData migrationBusiness Intelligence

Systems & Applications

platforms

Tools the team actually uses.

We build internal portals, web apps, management systems and custom platforms. We ship for web, iOS and Android.

Internal portalsWeb and mobile appsManagement systemsOperational CRMsiOS & Android platforms

Interfaces & Conversion

+leads

since launch

Digital experiences that explain and convert.

We design and ship sites, apps and interfaces that communicate with clarity, build trust and convert visitors into customers.

Web design & UXLanding pagesConversion copyDigital productRedesign & positioning

04How it works

From diagnostic
to system.

Four clear phases. From first contact to system in production.

Diagnostic

30 min

We identify the 3 processes with the biggest impact on your margin. No commitment, no auto-emailed proposal.

Proposal

5 days

System design, schedule and costs on the table. What gets built, in what order, for what price.

Build

2 to 8 weeks

Iterative implementation, validated stage by stage. You see the system take shape and give feedback before it ships.

Operation

In production

You use it, we tune it. Results measured against the diagnostic baseline. What does not work, we change.

Evolution

Ongoing

New capabilities as the business grows. The system follows the operation, it does not slow it down.

Where you stand today

In 10 seconds:
what is your AI level?

Most people underestimate their own level. Pick the option that best describes you.

06Testimonials

What people say who felt the difference.

Built the comparison map in 2 minutes, what would have taken us weeks. Surreal.

For construction it is the best I have tried. It frees up hours so we can focus on what matters.

Looks super professional. I was about to pay an agency to do the same and this came out much better.

I managed my time better and reduced costs without losing quality.

Built the comparison map in 2 minutes, what would have taken us weeks. Surreal.

For construction it is the best I have tried. It frees up hours so we can focus on what matters.

Looks super professional. I was about to pay an agency to do the same and this came out much better.

I managed my time better and reduced costs without losing quality.

07FAQ

Frequently asked questions.

Did not find what you were looking for? Talk to us directly.

We work with SMEs that have real processes: construction, hospitality, services, retail, healthcare, education, logistics. The common denominator is not the sector, it is having manual operations with room to improve. If you have processes that depend on memory, paper or Excel, there is probably margin to recover.

It depends on complexity. Simple automations are ready in 1 to 2 weeks. More complete systems take 4 to 8 weeks. The diagnostic and proposal take less than 48 hours. In every case, the goal is fast impact, not month-long projects that ship nothing.

No. We use AI when it makes sense, where there is volume, variation and clear gain. In many cases, the best solution is a well-structured database or a simple system the team actually uses. Technology serves the result, not the other way around.

Thirty minutes in which we map the current process, identify the 3 biggest loss points and estimate the impact of fixing each one. You receive a document with what can improve and what it is worth, with no commitment to continue.

That is exactly what we work for. We do not deliver technical documents, we deliver systems the team uses. Every implementation includes onboarding and tuning until the system is genuinely adopted. A tool nobody uses is worth nothing.

Yes. Most of the work is done remotely. We have experience with teams in Portugal, Spain and Brazil. The initial diagnostic is always over video call.

Yes. PRR Notice 03/C05-i14.01/2025 ("AI in SMEs") closed on 28/11/2025 - no new submissions accepted. The active vehicle today for funding AI, automation and software in Portuguese SMEs is Portugal 2030, SICE SME Qualification track, with 220 rolling calls in 2026 and 40-75% co-funding. We continue implementing already-awarded PRR projects (execution window through 30/06/2026) and structure new Portugal 2030 applications. Full board of opportunities, deadlines and official sources at margemx.com/en/prr.

Yes. We build dashboards for production, cost per project, margin per client and cash flow indicators for metalwork, fabrication and construction SMEs. We start from the company's real data: Excel, ERP, paper or WhatsApp. We centralise data in a single source of truth and connect it to dashboards accessible on mobile or desktop.

We pick tools based on the problem, not the hype. We usually combine commercial LLMs (OpenAI, Anthropic, Google Gemini) with European cloud infrastructure (Supabase, Vercel), automation (n8n, Python) and relational databases. When data sovereignty or privacy matters, we use self-hosted open-source models. The rule is simple: the system has to work and the company has to be able to maintain it.

Yes. We regularly work with companies across Minho, Porto, Galicia and the rest of north-western Iberia, and remotely across the whole country. For deeper engagements we travel on-site. For most phases we work remotely with weekly video sessions.

It is a 30-minute session where we map critical processes, identify the 3 biggest margin-loss points and estimate what the company gains by solving each one. We do not sell pre-packaged solutions. You leave the diagnostic with 3 concrete levers, clear prioritisation and impact estimate. No obligation to continue.

RResources

Funding and incentives · 2026

Portugal 2030, PRR and EU funding for AI in SMEs

Up-to-date board of currently open calls, co-funding rates, deadlines and official sources. Manually verified in May 2026.

Verified · May 2026

See opportunities

Your operations,
with less friction and
more margin.

Where margin
disappears.

No structure

Scattered data

Wasted hours

No metrics

Lost follow-ups

Lost conversion