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MargemX · About

Engineering and applied AI,
at the service of those who operate.

MargemX was founded on the observation that most SMEs lose 20 to 40 percent of their operational capacity to manual work, scattered data and decisions made on stale information. Our proposal is simple: replace those loss points with well-designed digital systems, in production, that the team uses every day.

01 · Team

An engineering team.

Small, senior, trained at reference schools (Instituto Superior Técnico, Portuguese Air Force Academy, NOVA). Combines software engineering, aerospace data science and critical-systems cybersecurity.

Co-founder

Maria Fontainha

Senior Aerospace Engineer · Data Architecture

MSc in Aerospace Engineering from Instituto Superior Técnico (20/20 thesis on predictive maintenance of the Portuguese Air Force F-16 fleet). Former Deputy for Reliability Analysis at the Portuguese Air Force. Currently Aircraft Data Consultant at EXSYN Aviation Solutions (Netherlands).

Postgraduate in Business Intelligence (NOVA IMS) and Executive in Managing With AI (Nova SBE). Brings to MargemX the data discipline of a military aviation operation: traceability, indicators, evidence-based decisions.

IST · Portuguese Air Force · EXSYN · NOVA IMS
Senior Advisor · Stealth

Critical Systems
& Cybersecurity

Communications Engineer · National Critical Infrastructure

MSc in Electrical and Computer Engineering (Networks and Communication Systems) from Instituto Superior Técnico. Active-duty officer in a Portuguese national security entity.

Advises MargemX on sensitive-data architecture, authentication, applied security and engineering rigour at critical-operation level. Cisco CCNA, Microsoft Technology Associate (Active Directory, Virtualization), Cambridge English C1.

Name withheld per institutional brief. Verified identity available under NDA to clients in contracting stage.

IST · Active duty · Identity under NDA
Founder

Luís Pires

Engineer & AI Operator · Client-facing

Leads end-to-end delivery: strategic scoping, systems architecture, applied AI, automation, software engineering and operations. Background across construction, data science and product management.

Combines technical authorship with strategic decision-making. Keeps scopes pragmatic, weekly delivery visible, and the client interface direct from the first diagnostic to the production system.

Engineering · Product · Operations
02 · Principles

How we work.

  • Engineering, not slideware. The same person who scopes the work writes the code. Deliverable: software in production, not decks.
  • Weekly rhythm. Every week ships something visible. Clear stop / go criteria at each milestone.
  • Free diagnostic first. 30 minutes mapping the process, identifying the three biggest loss points and estimating the impact of resolving each. No commitment.
  • PT, ES and EN. Multilingual delivery for SMEs in Portugal, Spain and Brazil.
  • Client owns the code. By default, the client owns code and data. No vendor lock-in.
  • Critical-operation rigour. Cybersecurity, authentication and sensitive-data handling are reviewed by a senior advisor with experience in national critical infrastructure.
03 · Why MargemX

The difference is in the fit.

A large consultancy sells at enterprise scale with 9-month sales cycles and layered teams. A generic agency delivers campaigns, not operational systems. A freelancer ships code without the strategic scoping and data modelling that separate a useful system from a pretty one.

MargemX occupies the space between the three: strategic consulting scope, engineering depth, pricing aligned with SMEs. The diagnostic typically identifies more value than the engagement costs.

04 · Funding

Technical partner for Portugal 2030 and PRR.

MargemX is the engineering that executes the funded project. We cover the technical side: scope, indicators, architecture and implementation. The formal candidacy and accounting of eligible expenses are handled in partnership with a PRR consultant or the client's accountant.

Up-to-date board of open calls, deadlines and official sources at margemx.com/en/prr.

05 · Contact

Talk to us.

Email: geral@margemx.com
Free diagnostic (30 min): margemx.com/en/audit
Location: Viana do Castelo, Portugal
Legal operator: Luís Miguel Pires, ENI · NIF 259 580 007

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